Achievements in the work of a merchandiser. Responsibilities of a merchandiser in retail sales promotion. Communication tools in merchandising

Merchandiser- sounds very mysterious and unusual to the Russian ear, and some are completely put off by such an incomprehensible name. In fact, the position of a merchandiser is the position of a company representative who is involved in promoting the company’s products and maintaining a positive name for the promoted brand. A student or a beginner without work experience can become a merchandiser, and within a year or two they will acquire the necessary skills for successful career advancement. This is a creative job that allows you to realize your abilities and gain new opportunities for professional growth.

Places of work

The specialty of a merchandiser is in demand in any company that is engaged in wholesale or retail sales - be it clothing, power tools or food.

History of the profession

Planning and promotion of product sales, that is, the direct functions of a merchandiser, became a separate position only about 20 years ago. Then companies tried to come up with new moves in order to survive and gain a foothold in the market, stimulate buyers and not get lost among competitors. This is how the position of merchandiser appeared, who makes the product more visible and attractive to the buyer.

Responsibilities of a Merchandiser

What does a merchandiser do? His main responsibilities:

• monitor the display of goods in stores and supermarkets;
• for arranging display cases and additional equipment;
• control of the availability of the entire range of company products in the store.

In addition, the merchandiser’s job responsibilities may include placement of POS materials (price tags, wobblers, posters, etc.) that help attract attention to products, arrangement of goods in accordance with the company’s corporate policy, and increasing the share of shelf space for goods. In addition to what is directly the responsibility of the merchandiser, he can also perform additional functions such as:

• placing orders;
• regulation of retail prices;
• maintaining packaging in salable condition;
• replenishment of inventory in the store.

Requirements for a merchandiser

Requirements are formed depending on the field of activity. Usually, there are no special requirements for the candidate, since it is assumed that the newcomer will learn while working in the company. The basic requirements for a merchandiser are:

• Age from 18 years.
• PC knowledge at user level.
• Citizenship of the Russian Federation (sometimes employers allow citizenship of Belarus).
• Registration of a health certificate if you have to work with food products.
• Willingness for physical exertion if you have to work with large and heavy goods.

If you plan to visit several retail outlets, companies require the ability to drive a car as a merchandiser's responsibility and look for candidates with personal transport, since it is simply unrealistic to visit 6-8 stores a day and do the necessary work there on public transport. In addition, the merchandiser often delivers goods to retail outlets in his car.

Merchandiser resume sample

How to become a merchandiser

A student or a person without special education can get a job as a merchandiser, although sometimes employers invite only graduates of economic universities. However, most companies prefer to recruit newcomers and impart skills to them on their own, teaching them “to suit themselves,” since the list of what a merchandiser should know is different for each company, depending on the specifics of the product.

Merchandiser salary

Salary depends on region, employment (full or part-time) and company. The average salary is approximately 30,000 rubles, but it happens that a merchandiser’s salary is 8,000-15,000 rubles for part-time work. As a rule, such an employee works in 2-3 companies. Also, what salary a merchandiser has will depend on the availability of a car, education and additional skills - in this case it can be 35,000-70,000 rubles.

You can contact him via the internal mail of the Rabota.ru website). She dreams of working in the trade industry, but has not yet decided what she wants to be - a merchandiser or a sales representative. Moreover, the applicant has little idea of ​​how these two specialties differ. Rabota.ru consultants explain how these professions differ and help eliminate shortcomings from your resume.

Original resume

Emma	Year of birth: 1985 Moscow city
Wishes for future work	Job title: Merchandiser, sales representative Industry: Retail Work schedule: full time
experience	1-3 years Nikfa LLC, from April 2005 to present Position: Sales agent Interaction with retail stores Carrying out promotions Product placement control Product display control Control of balances and their timely replenishment Ares LLC, from September 2003 to February 2005 Position: Retail salesperson Communication with buyers Reception and display of goods Working at the cash register Improving your professional level
Education	Basic - secondary special MPEC, Moscow, from 2002 to 2006 Specialty: Commodity Science
Professional skills	Negotiating, concluding contracts, knowledge of sales techniques. Ability to communicate with people, ability to make decisions. Confident PC user.
Foreign languages	English: beginner
additional information	Executive, responsible. I want to develop in trade.

Expert opinion

Employment expert commentsRaboty.ru:

Emma plans to build her career in the trading industry. It is clear that the girl made this choice consciously. She received a specialized education - a diploma in merchandising. I wasn’t afraid of starting positions: I worked as both a seller and a sales agent. Moreover, she worked in these positions for quite a long time - 2 years. This fact immediately attracts the employer’s attention - it is clear that the candidate is a serious person and understands “what’s what” in trading. Emma's resume is clearly structured.

Emma is applying for two positions at once - merchandiser and sales representative. From a telephone conversation with the girl, it became clear that she had little understanding of the difference between these specialties. This is understandable: professions for Russian business are relatively new. However, you need to remember that a merchandiser and a sales representative are two completely different specialties.

We differentiate between professions

A merchandiser is an employee who is responsible for the availability of goods on the counter, placing them on the shelves and display cases of the store. It essentially puts into practice the “rules of the five R’s” (the right product in the right place, at the right time, in the right quantity and at the right price).

A sales representative is an intermediary between the supplier and the seller of the goods. He concludes supply contracts on behalf of the company, and even has the right to sign. Driving skills are highly desirable for a sales representative (ideally having a personal car), since getting around all the “points” by public transport is not easy, given the Moscow traffic jams.

Making a choice

To help Emma decide on a profession, you need to find out what professional skills she has. The girl admitted that she placed “negotiating and concluding contracts” in the “Professional skills” column simply “because it might come in handy.” In fact, she never had to face these responsibilities.

It turned out that in her previous places of work, Emma was involved in window dressing and developing promotional activities. Moreover, the girl studied professional literature on organizing retail space, although she did not indicate this in her resume. Therefore, taking into account all of the above, we suggested that Emma focus on the position of merchandiser.

We are making amendments

So, so that the employer quickly understands that this is an experienced merchandiser who is interested in his business, let’s make amendments to the resume:

1. Instead of two positions, we indicate one - the one for which we can create an “ideal” resume that “hits the target.”
2. We specify job responsibilities.
3. We completely replace professional skills - no general words, vague phrases, personal qualities - only knowledge and skills in the profession.
4. We clarify the place of study - the employer should not guess what the indicated abbreviation means.
5. Let us reformulate “Additional information” - other personal qualities are important for a merchandiser.

Correct resume

Emma	Date of birth: 1985 Moscow city Contacts: [email protected]
Wishes for future work	Position: merchandiser Industry: Retail trade. Salary (minimum): 18,000 rub. Work schedule: full time.
experience	1-3 years Nikfa LLC, from April 2005 to present. Position: sales agent. Ares LLC, from September 2003 to February 2005. Position: retail salesperson. Reception and display of goods. Assisting customers in choosing products. Working at the cash register, working with financial statements.
Education	Basic - secondary specialized. MPEC (Moscow Industrial and Economic College), from 2002 to 2006. Specialty: merchandising.
Foreign languages	English: beginner.
Professional skills	Knowledge of the rules for organizing a sales area, the principles of zoning retail space; Assessing the efficiency of using retail space; Knowledge of the basic principles of displaying goods in technical specifications in relation to goods of different categories; Experience in product promotion, organizing advertising support; Placement of advertising media (leaflets, posters, booklets, labels, product models, etc.); Monitoring the level of sales of sponsored goods, promptly changing tactics; Control of inventory balances in the warehouse and timely replenishment of inventory; Maintaining analytical reporting, monitoring the actions of competitors; Confident PC and cash register user.
additional information	Sociable, stress-resistant.

Sponsor:

The profession in our country can be called one of the new, but actively developing and gaining popularity. If you decide to choose retail trade as your field of activity, the profession of a merchandiser can be an excellent option. And to find one for yourself, first of all you should write your resume correctly.

Tasks and responsibilities of a merchandiser

Before moving directly to the rules for writing a merchandiser's resume, let's figure out what tasks and responsibilities fall within the scope of activity of such employees.

The profession of a merchandiser should not be confused with a sales representative.

He acts as an intermediary between the supplier and the store, travels around retail outlets and concludes contracts for the supply of goods, collects orders.

The merchandiser works directly with the product, already at the point of sale.

Merchandiser responsibilities include:

Window decoration;

Display of goods on shelves;

In this regard, the most important knowledge and skills for a merchandiser are:

Ability to organize retail space, knowledge of the principles of zoning retail space;

Basic knowledge in product promotion and marketing;

Impeccable knowledge of the characteristics of a particular group of products;

Ability to quickly respond to changes in demand and market situation.

Merchandiser resume

Of course, the first item in a merchandiser's resume will be personal and contact information - not a single applicant's document can do without this.

The ideal education for a merchandiser is a diploma in merchandising or sales management. Experience as a salesperson, sales floor consultant, or sales representative is preferred.

However, often a person without experience can get the position of merchandiser. In this case, it is important to mention in your resume the desire to learn, develop in trade and gain new experience.

In the professional skills section you should indicate (if you have the relevant skill):

Proficiency in working with a PC and a cash register; experience in product promotion;

Monitoring the balance of goods in the warehouse and timely replenishment of stocks;

Monitoring the level of sales and promptly changing tactics in the event of a decrease or increase in consumer demand;

Knowledge of foreign language.

As for personal qualities, communication skills and stress resistance are important for a merchandiser. It is these qualities that should be emphasized in the relevant section of your resume.

Merchandiser (merchandiser) (eng. merchandiser - trader) - a merchandiser or assistant merchandiser, a person representing a trading company in retail chains (most often super- and hypermarkets). Responsible for displaying goods, installing related necessary equipment (refrigerators, additional display cases, promotion trays), and placing POS materials. The main task is to control the availability of the company’s entire assortment on store shelves and its location in the most favorable places for purchase.

History of the profession

Planning and promotion of product sales, that is, the direct functions of a merchandiser, became a separate position only about 20 years ago. Then companies tried to come up with new moves in order to survive and gain a foothold in the market, stimulate buyers and not get lost among competitors. This is how the position of merchandiser appeared, who makes the product more visible and attractive to the buyer.

What exactly does a merchandiser do?

The main task of a merchandiser is to attract customers’ attention to products using:

• decoration of trading floors;
• favorable placement of products on store shelves;
• ensuring constant availability of goods for sale.

The merchandiser is engaged in advertising support of the product at the point of sale. To do this, at least once a week he visits several stores and in a special document describes the sales situation for these products: demand, prices that competitors set for similar products, etc.

After the analysis, the merchandiser prepares a proposal for more profitable promotion of goods. Such an offer may include:

• replacement of similar products;
• alternative distribution of retail space;
• increase (reduction) in the quantity of goods for a particular store.

The responsibilities of a merchandiser may also include:

• drawing up orders for the supply of goods;
• adjustment of retail prices for goods;
• maintaining the presentation of packaging;
• maintaining the image of the trademark (brand);
• organization of various promotions.

Requirements for a merchandiser

Requirements are formed depending on the field of activity. Usually, there are no special requirements for the candidate, since it is assumed that the newcomer will learn while working in the company.

The basic requirements for a merchandiser are:

• Age from 18 years.
• PC knowledge at user level.
• Citizenship of the Russian Federation (sometimes employers allow citizenship of Belarus).
• Registration of a health certificate if you have to work with food products.
• Willingness for physical exertion if you have to work with large and heavy goods.

If you plan to visit several retail outlets, companies require the ability to drive a car as a merchandiser's responsibility and look for candidates with personal transport, since it is simply unrealistic to visit 6-8 stores a day on public roads and do the necessary work there. In addition, the merchandiser often delivers goods to retail outlets in his car.

Merchandiser salary

Salary depends on region, employment (full or part-time) and company. The average salary is approximately 30,000 rubles, but it happens that a merchandiser’s salary is 8,000-15,000 rubles for part-time work. As a rule, such an employee works in 2-3 companies. Also, what salary a merchandiser has will depend on the availability of a car, education and additional skills - in this case it can be 35,000-70,000 rubles.

Demand for the profession

Representatives of the merchandiser profession are quite in demand on the labor market. Despite the fact that universities produce a large number of specialists in this field, many companies and many enterprises require qualified merchandisers.

What kind of education is needed?

Primary vocational education (vocational school, PU, ​​PL). As the results of the survey show, it is not at all necessary to receive a special education at a university or college to become a merchandiser... Merchandisers undergo the necessary training directly when applying for a job or at the workplace during a probationary period. To work as a merchandiser, all you need is desire, satisfactory health and the presence of the personal qualities recommended for this profession.

Features of career growth

The merchandiser profession is characterized by career growth. He can climb the career ladder in the marketing department or becoming a sales manager. In most cases, merchandisers begin their careers with the position of senior merchandiser. The next step on the career ladder is the position of supervisor. After a few years, the supervisor may advance to become a sales representative for the company in the area. The highest level is the head of a trade representative office of an international company in a country or group of countries. A merchandiser can also achieve career growth in the field of advertising and marketing.

What should a merchandiser know?

The merchandiser must know:

• basics of organizing work to generate demand and increase sales volumes;
• current legislation governing commercial activities;
• basics of management and marketing, types of advertising and methods of organizing advertising activities;
• principles of organizing retail space and sales, buyer psychology, methods for assessing the effectiveness of placing goods on shelves;
• the main quality and consumer properties of the goods sold;
• product prices, fundamentals of market economics, sociology of psychology, ethics of business communication.

In addition to the required knowledge, the merchandiser must have skills such as diligence, observation, creative thinking, communication skills, persuasiveness, and self-confidence. In many cases, these character traits can outweigh work experience and become decisive for an employer.

What does a merchandiser do in a supermarket?

Supermarket and hypermarket are the most popular and promising sales formats in the retail sector. Self-service stores, according to various sites that post advertisements for open vacancies and job searches, most often require merchandisers.

Everything is logical, since it is in such trading conditions that the work of a merchandiser (subject to high-quality performance) is one of the key guarantees of increasing sales volume and promoting specific products on the market.

For comparison: in smaller retail outlets that do not offer self-service (small shops, kiosks, pavilions), the method of displaying goods is not particularly important. This is due to the fact that the main goal of following a certain display technology is a psychological impact on the buyer (location of more expensive goods at eye level of the visitor, ensuring the effect of having an assortment, etc.), and with a different sales format, the costs of merchandiser services, as a rule, do not have economic justification.

What is the job of a merchandiser in an online store?

Often on specialized sites you can find advertisements for an open vacancy for a merchandiser in an online store. A logical question arises: if a merchandiser is a specialist serving a retail area, then how can he be useful in the field of distance selling?

Based on the name of the profession, then nothing. In these cases, the employer simply substitutes concepts, declaring that he is looking for a merchandiser, although in fact he needs a marketer. The responsibilities of these specialists are generally similar - at least in terms of strategic interests.

Therefore, if you want to get a job as a merchandiser and study the relevant offers, you need to pay attention to the sales format declared by the employer.

Merchandiser supervisor: tasks and responsibilities

The profession of a supervisor seems even more exotic to the uninitiated than a merchandiser. But in fact, they have the most direct relation to each other, since the supervisor is none other than the head of merchandisers.

The work of a merchandiser supervisor (the correct job title is “merchandising supervisor”) is primarily analytical in nature. His tasks include collecting data on the dynamics of sales growth in the retail outlets under his control. Responsibilities for transmitting such information lie with the merchandisers serving the specified points.

However, despite the fact that the supervisor is a manager, he usually does not have the right to hire, fire, or impose disciplinary sanctions on his subordinates. Its functions are limited to systematizing the information received and transferring the analysis results to senior management with conclusions and recommendations for the further organization of sales promotion work.

Sometimes supervisors’ responsibilities include the development of a planogram – a diagram for displaying goods on store shelves. But this rarely happens and generally contradicts the essence of the position: this kind of action requires a professional approach and falls within the competence of marketing specialists.

Mobile and stationary merchandiser - what is the difference?

Based on the methods of performing duties, the content of the job description and place of work, merchandisers can be divided into two categories:

• mobile merchandiser;
• stationary merchandiser.

The differences between them are obvious and follow from the very title of the position. So, mobile merchandiser(aka business card) is not assigned to a specific outlet. His responsibilities include sequential visits to various stores of the network to alternately perform work functionality in each of them.

Stationary merchandiser, on the contrary, only serves one store on a permanent basis. Of course, it is possible to move an employee from one outlet to another, but this will also be permanent.

There is another type of merchandiser that combines the features of both categories - universal. It is characterized by a flexible work schedule, providing for the performance of the functions of both a mobile and stationary employee, depending on the task.

Communication tools in merchandising

The key merchandising tools are:

• store design (both external and internal);
• store planning (more precisely, planning customer flows):
• advertising and other tools at the point of sale;
• color blocking;
• merchandise ranges:
• comprehensive measures.

The importance of communication merchandising is this. that it helps to establish contact with the visitor. The atmosphere of the store, the psychological attitude and qualifications of the staff, the ability to communicate unobtrusively - all this determines the success of communication with the buyer.

Many studies show that 65-70% of purchasing decisions are made by visitors directly in the store. This means that the lion's share of retail profits comes from impulse ones, i.e. unplanned purchases. When making such purchases, buyers are guided not by reason and logic, but by feelings and emotions. It is these factors that formed the basis of the concept of communication merchandising.

In any communications that merchandising operates, one can distinguish image and information components.

What is visual merchandising?

Visual merchandising is the activities that retailers carry out to organize the retail space and present the product in such a way as to maximize sales.

Visual merchandising is about more than just eye-catching window displays. It includes so much more! Store layout and product display, lighting and music, advertising and navigation elements, color scheme of the sales area. All this together, if organized competently and harmoniously, creates that unique and friendly atmosphere in a retail outlet, which helps to increase sales.

Visual merchandising represents rules and laws that are applicable and work for any store, regardless of the type of goods it sells, groceries, clothing and shoes, medicines or office supplies. If you have a retail outlet, and you have opened the doors of the store and are waiting for customers, then you are already engaged in Visual Merchandising and the only question is how effectively.

The practice of visual merchandising requires creativity, inspiration, logic and organization. This is a mix of science and art. When a retail space acquires “visual meaning”, it begins to attract the attention of customers and make them want to enter the store, get acquainted with the assortment and, most importantly, make a purchase! This is what Visual Merchandising can do for a store.

What are visual merchandising specialists responsible for?

1. Organization of retail space. Using their knowledge and experience, attention to detail and imagination, they make the product “pleasant to the eye” and make visitors want to buy it!
2. Graphic arts. Graphics and large posters create an additional emotional background for the product, also performing a navigational and informational function.
3. Display of goods. To effectively present a product, a visual merchandising specialist works in conjunction with a retailer specialist (buyer, category manager, etc.). This is necessary to understand the strategy and target audience of the retail outlet.
4. Lighting. Proper lighting plays a big role in the visual perception of a product by the buyer. Adjusting the level and type of lighting is also part of the visual merchandiser’s arsenal.
5. Retail store equipment. A visual merchandiser, in collaboration with a designer, helps select or develop retail equipment that will best suit a particular product.
6. Design of a trading floor. A visual merchandiser is always involved in the process of creating a new store or updating an existing store. Collaborating at this stage with the interior designer and the store opening project manager. It keeps the interests of both the retailer and customers focused.
7. Price tags and POS materials. A visual merchandiser works closely with the marketing department to deliver the marketing message accurately and in the right place to customers on the sales floor.

Today, working as a merchandiser is one of the most accessible jobs for those people who are interested in successful startups, as well as subsequent career growth. It is worth noting that specialists of this profile are in great demand these days, since the retail sector is constantly developing. However, many people do not even know what kind of profession this is, what the responsibilities of a merchandiser are and what he does in general.

Who is this?

The word merchandise itself, translated from English, has several meanings, since it is a product, merchandising, and even all kinds of paraphernalia. The duties of a merchandiser are a specialization in goods, so such specialists are present in all organizations. In the CIS countries, this profession is the same as in the West. These are employees who are directly responsible for sales promotion. In other words, the main responsibilities of a merchandiser include maximizing sales at various retail outlets.

What is his job?

Contrary to popular belief, working as a merchandiser does not at all mean performing duties in the form of laying out goods on supermarket shelves. In fact, increasing sales volume, as well as sales promotion, are the result of an integrated approach to these processes, which includes a number of actions.

Thus, the responsibilities of a merchandiser include the following:

• Studying the demand from buyers for certain goods, including how demand changes depending on the characteristics of the target audience, seasonality and a number of other factors.
• Direct participation in the company’s assortment policy in the part of the outlet to which the employee is assigned. In other words, the job responsibilities of a merchandiser include the formation and subsequent maintenance of an assortment, control over balances, inventories and other issues.
• Issues related to the organization of the design of the sales area, including ensuring the arrangement of equipment, sound, and optimal lighting.
• Ensuring extremely free movement of customers around the sales floor assigned to an employee, as well as the ability to select the necessary goods without the involvement of sellers or with minimal assistance from them (careful analysis of the display of goods, as well as full control over compliance with accepted standards).
• Analysis of competition in the field of promotion of similar products.
• Providing reports on the results of using various marketing tools, as well as careful control over the growth of product sales.

This list of responsibilities can be expanded or specified depending on what goals are set for the company or a specific store, as well as what company has a pricing, trade and assortment policy. In other words, when considering the job responsibilities of a merchandiser, it is possible to determine them only approximately, since the functionality may vary even between several colleagues working in the same company, but located at different facilities.

Merchandiser in a supermarket

Supermarket and hypermarket are the most popular and at the same time the most promising formats of work in the retail sector. After all, it is in such self-service stores that merchandisers are most often in demand.

In this case, everything is quite logical, since it is in these conditions that the correct performance of the duties of a merchandiser represents one of the key guarantees that sales will increase, and that various products will be promoted more effectively on the current market.

For comparison

In small retail outlets that do not provide full self-service, the technology for displaying goods is not something special, and this is due to the fact that the main purpose of following a certain technology is the psychological effect it has on the buyer. For example, the responsibilities of a merchandiser (this is especially important for a resume) include arranging expensive goods at eye level of the visitor, constantly ensuring the effect of assortment availability, as well as many other tasks, and with a different sales format, spending money on a professional specialist in this field is almost pointless .

Merchandiser in an online store

Quite often on various specialized sites you can see various advertisements that a person is currently being sought who will work as a merchandiser in an online store. At the same time, many people have a completely logical question: “What are the responsibilities of a merchandiser of a store of this format if this specialist serves the retail area?”

In fact, if we consider the original name of the profession and its meaning, then, of course, it is impossible to find a use for this employee, but in such a situation, employers simply replace the concepts, and in reality, a marketer is required for the job. Of course, in principle, these specialists have approximately similar responsibilities.

It is for this reason that if you are interested in such a position, you should pay attention to the sales format that is stated by the employer, since the responsibilities of a merchandiser at a retail outlet are significantly different from the functions that this specialist performs in an online store.

Merchandiser supervisor

For the uninitiated, the profession of a supervisor is even more unusual compared to a merchandiser. However, in fact, they are directly related to each other, because the supervisor is the person who establishes what the responsibilities of the merchandiser are, and who also controls the implementation of these responsibilities.

The work of the supervisor is, in most cases, analytical, that is, he carefully collects information regarding sales growth in those retail outlets that are under his competence. Responsibilities associated with the transfer of such information already lie directly with the merchandisers who service specific outlets.

However, despite the fact that the supervisor essentially occupies a leadership position, he does not have the right to hire or dismiss specialists from work, or to impose any disciplinary sanctions on his subordinates. In other words, if a certain specialist does not correctly perform the duties of a store merchandiser, then he can only report this problem to the responsible persons. The functions of the supervisor himself are limited exclusively to the systematization of the information provided to him, the subsequent transfer of analysis results to higher management, as well as providing them with their own conclusions and certain recommendations in terms of how to organize work and stimulate sales in the future.

It often happens that the responsibilities of supervisors also include developing a planogram, that is, how the layout of goods on store shelves should look like. But this does not happen so often and, in general, is contrary to the main meaning of this position, since such actions require a professional approach and are the direct responsibility of the merchandisers themselves.

What types of merchandisers are there?

Considering the main responsibilities of a merchandiser, one cannot help but say that, depending on the instructions, as well as the place of work of such specialists, they are divided into two main categories:

• Mobile.
• Stationary.

What are their differences?

The differences between these specialists are obvious and directly follow from the title of this position. Thus, the mobile, or, as it is also called, business merchandiser, is not assigned to any specific retail outlet, and he must consistently visit various stores in the retail chain in order to alternately perform work functionality in each of them. A stationary merchandiser, on the contrary, constantly serves a specific store. Of course, it is possible to move a specialist from one point to another, but this will also be permanent.

There is also another variety that combines the characteristics of each category at the same time - this is a universal merchandiser. Such a specialist has a fairly flexible work schedule, which provides for the performance of duties of employees of each category, depending on the task currently facing him.

Summary and future work

As mentioned above, the duties of a merchandiser in supermarkets and mastering them are a good option for a career start, and this position does not require any specialized education. Quite often it happens that when inviting specialists for this position, employers may not even pay attention to the presence or absence of work experience, and therefore there is always a sufficient number of people willing to apply for this position.

In order for you to correctly compose a resume that would ultimately really interest an employer, you need to know what the basic requirements are for applicants. Of course, their list can change quite a lot, but the main points are the following:

• Stress resistance.
• Endurance.
• Prepossessing appearance.
• Activity.
• The ability and willingness to take responsibility for the decisions you make.

Are any skills needed?

If we talk about some specialized skills, then, in principle, their presence is optional, but if in the “Responsibilities of a Merchandiser” form provided for a resume, you note, for example, the ability to engage in competitive analysis, as well as knowledge of technology product display, then you will have a much better chance of eventually getting the job.

How to write a resume?

In cases where your desired position is a merchandiser, whose responsibilities also include maintaining the assortment and managing inventory, it will also be important to have experience in working with specialized software, which is used to keep track of various inventory items.

If you have such a skill, then you definitely need to indicate it in the “Responsibilities of a Merchandiser” column. For a resume, such information will be a significant plus. If you do not know anything in this area, then do not embellish your own skills and knowledge, as otherwise you may be fired at the very beginning of your probationary period.